Our Story

Our Story

Every great recipe starts with a memory.

For me, it was the unforgettable taste of sweet potatoes from my childhood – a flavor that danced between sweet and savory, bringing together influences from across the globe. As I searched stores for years trying to find chips that captured that same magical taste, I realized something was missing from the market. That's when I decided to take matters into my own hands, quite literally, in my kitchen.

What started as a personal quest to recreate those cherished flavors turned into something bigger when my family couldn't stop reaching for more. Each batch disappeared faster than the last, and soon friends and neighbors were asking when they could get their hands on these unique chips. Their enthusiasm convinced me that these recipes deserved to be shared with more families.

But Root Flavors isn't just about chips – it's about bringing global flavors to your everyday snacking. My journey from launching a successful potato chip business in Cameroon to leading marketing initiatives at Procter & Gamble and Starbucks has taught me that great food has the power to bridge cultures and create connections. With every bag of Root Flavors chips, you're not just getting a snack; you're getting a taste of the diverse culinary experiences that shaped my life.

As a husband and father of two, I understand the importance of creating food products that families can feel good about sharing. That's why we're committed to crafting chips that honor traditional flavors while meeting modern expectations for quality and taste.

Today, Root Flavors continues to grow, creating well-paying jobs and bringing unique snacking experiences to households across the country. But at our core, we're still driven by the same simple goal that started in my kitchen: making delicious chips that bring people together, one crispy, flavorful bite at a time.

Welcome to the Root Flavors family.

- Stephen  
Founder, Root Flavors